MEDIA AND PR COORDINATOR

JOB DESCRIPTION

Background

Bornean orangutans are listed as critically endangered on the IUCN Red List of Threatened Species, namely due to habitat destruction, degradation, and fragmentation—because of logging, conversion of forests to agricultural land and forest fires—and hunting for the illegal wildlife trade. They are also hunted as pests on industrial agriculture plantations. To address the multitude of threats to Bornean orangutans, whose total population was estimated at just 57,350 individuals in 2016, several rescue centres have been set up. The largest of these centres—the Nyaru Menteng and Samboja Lestari Rescue and Rehabilitation Centres—are run by the Borneo Orangutan Survival (BOS) Foundation, which currently care for more than 580 orangutans. Established in 1991, BOS Foundation is an Indonesian non-profit organization dedicated to the conservation of the Bornean orangutan and its habitat, in cooperation with local communities, the Indonesian Ministry of Forestry and international partner organisations.

To further our ambitious goals, BOS Foundation is seeking a media and PR coordinator.

Requirements

• Bachelor’s Degree in a relevant field
• At least 3 years of experience in Media/public relations/communications/community engagement from corporates or NGOs
• Strong writing and communication skills in English and Indonesian; other languages are a plus (Language certification such as IELTS/TOEFL/TOEIC and others is not mandatory but will be considered).
• Additional certifications in media relations or public relations are a plus.
• Proven experience in managing media outreach, securing press coverage, and maintaining partnerships with Key Opinion Leaders (KOLs) or influencers.
• Proficiency in media monitoring tools, and social media platforms

Skills and Competencies

• Exeptional interpersonal skills with the ability to build and maintain relationships with media contacts, stakeholders, and internal teams.
• Clear and persuasive communicator, both verbally and in writing.
• Strong understanding of the media landscape, including digital, print, and broadcast outlets.
• Ability to pitch stories effectively and manage media inquiries with tact and professionalism.
• Ability to develop and implement media strategies that align with the organization's goals and objectives.
• Creative problem-solving skills to navigate complex PR challenges.
• Understanding of how to leverage social media platforms for PR and media outreach.
• Experience in leading a small team.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Attention to detail in planning and executing media campaigns.
• Willingness to travel on short notice

Roles and Responsibilities

Media Relations

• Leading in developing, implementing, and measuring external and internal media-based communication plans.
•  Manage day-to-day media relations and media requests for brand and organisation issues.
• Collaborate with marketing and subject matter experts promptly to determine appropriate media responses via various channels.
• Develop written materials, including distributing detailed press releases, Q&As, and fact sheets; producing presentations; and issuing media standby statements on brand and organization issues as required. 
•  Increasing media involvement through media visits, press conferences, and media gatherings.
• Plan and oversee press events.
• Dissemination of stories and activities from the field in the form of opinions, features, radio spots, adlibs, vlogs, blogs, etc.
• Increase public awareness of the four BOS Foundation core strategies by strengthening existing relationships and fostering new ones with media professionals and social influencers, identifying opportunities and trends for engaging with new audiences or new digital platform potentials.
•  Develop media monitoring and tracking of media coverage.
• Maintaining an up-to-date press list of journalists, influencers, and other media members.
• Seeking partnership and advertising opportunities, as well as managing relationships with the media, government, and community.
• Cultivate and enhance collaborative working relationships among media contacts, media outlets, and influencers, and identify opportunities to proactively pitch brand and organization stories through website articles and/or social media outlets as appropriate.
•  Build networks and maintain strong collaborative involvement with the media, production houses, and other creative partners, both at the national and international levels.
• Perform outreach to press outlets, magazines, and influencers and build a strategic partnership to grow brand notoriety.
• Provide guidance to ensure the coordination and communication of messages and news to both internal and external audiences.
• Evaluate the effectiveness of media programs and communicate the results back to the organization.
• Develop and implement an online communications strategy, ensuring alignment with the internal communications strategy and ensuring that it includes day-to-day content development and functional enhancements.
• Research, write briefing materials, and assemble press kits.
• Serve as senior editor and provide communications content for the intranet.
• Serve as backup to the Head of Communications with crisis and issue management.
• Serve as a media spokesperson on behalf of the organizations and address questions and complaints.
• Manage the BOS Foundation’s email address.
•  Undertake any other relevant duties as assigned by the Head of Communication.

Public Relations

• Manage day-to-day public relations activities.
•  Assist in the development and implementation of brand PR programs to support brand-building initiatives, innovation, and organization promotions.
• Review all brand PR materials to ensure communication is accurate, relevant, and consistent with the BOS Foundation's brand and overall organizational messaging and positions.
•  defining the organization’s public relations goals by developing and implementing strategies to maintain the organization’s public image and manage PR issues.
• Organizing PR events.
•  Coordinate communication efforts with external parties to support campaigns, create joint publications, and build communication networks with various parties.
• Developing creative innovations and ways to communicate messages to new audiences.
• Initiate partnerships and manage KOL and/or BOSF campaigner awareness.
•  To stay on top of trends and competitions, analyze the results of public relations campaigns or efforts, prepare reports, and conduct media monitoring.

HOW TO APPLY

Interested applicants should send their CV and cover letter to hrd@orangutan.or.id with the email subject line Media and PR Coordinator (before September 20  2024)